Primero%20de%20Mayo%202010%20018[1]by Javier Rodriguez Los Angeles 20 July 2015

“We are disappointed and distressed by recent remarks about immigrants from Mexico. We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation,” Macy’s said. “In light of statements made by Donald Trump, which are inconsistent with Macy’s values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump menswear collection, which has been sold at Macy’s since 2004.” From CNN News July 1, 2015

A MoveOn.org petition calling on Macy’s to sever its relationship with Trump had collected well over 730,000 signatures as of Wednesday morning July 1 and the vast majority of signees were Latinos under 30 years of age. It was Angelo Carusone, the executive vice president of Media Matters, who initiated the “Dump Trump” movement in 2012 to protest Trump’s “birther” theories about President Barack Obama, who also initiated the Macy’s petition through MoveOn.com. The latter is the powerful progressive 5 million member online organization, which astonishingly, in a matter of days collected almost ¾ million signatures. The activist media executive considers Trump is not just an opinionated and expressive communicator but also a reckless and destructive bigoted bully.

Deserved recognition should also go to UNIVISION, its news anchors Maria Elena Salinas and Jorge Ramos who first detected Republican Trump’s racist attacks toward Mexicans and immigrants and the first to drop the hammer on the previously “INVINCIBLE WHITE BILLIONAIRE.” The unprecedented cancellation of the Miss Universe pageant on the network which dominates 80% of viewers in Spanish, not only electrified Trump, the move was like a “political and peaceful ” call to arms to Latinos and Latino media.

Mexico also responded in-kind. The former Miss Universe and longtime director of Miss Mexico Pageant Lupita Jones along with Televisa, the largest Spanish media network in the planet canceled out Trump. They were followed by Mexico’s Carlos Slim, the second multibillionaire in the world, who plays musical chairs with Microsoft’s Bill Gates. Surprisingly, less than 24 hours after his spectacular escape, “El Chapo Guzman” lashed out Trump on Twitter and the message went viral. Meanwhile two Latino Change.org petitions directed at NBC also went viral and got 350,000 signatures and ZAZ, the USA and Miss Universe pageants were “Trumpeados” by the giant peacock network. This was clearly an indication the momentum, like wildfire, had reached the national mainstream. Macy’s and MoveOn were next and here you can speculate the ¾ of a million signatures also weighed heavily on NBC. The rest is well known, NASCAR, the National Association of golfers, the huge and Los Angeles Unified School District and, Kareem Abdul Jabbar, all three canceled their golf tournaments at Trump’s Palos Verdes green pastures.

The East Coast was not to be left out of the dynamic process against the Republicans. New York’s progressive Mayor Bill de Blasio entered the fray with instructions to his administration to find all city business with Trump and break them. Today the California Senate approved Senate Resolution 39, initiated by Afro-American Sen. Isadore Hall, asking Californians to break all investments with Trump. Lastly after condemning Trump’s violent racial slurs, Latin@s stars from the USA and all Latin America diplomatically thanked the Gringo for the awakening and unification of Latinos nationwide. TRUST ME the momentum and victories are sweet and there will more until November 2016. Javier Rodriguez was co-founder and director of the March 25 Coalition from 2006 to 2010 and co-founder of the CA Millions of Voices Coalition 2013.